Changing Environment of Business
Synopsis of the topic
Attitudes toward American business have always evolved through the years. In today society people have a negative perception of business, thinking that business do not strike a fair balance between profit and the public interest. Companies cannot ignore such thoughts because customers are more and more powerful, especially with the growing use of the new technology. Indeed, the Internet helps anti-globalization organizations to know more about companies’ practices and to organize actions such as boycotts or strikes if necessary. For these reasons companies must be really focus on today’s customers expectations.
To stay competitive, companies must recognize that the world is constantly changing, they must adapt their behavior without changing what they stand for, they have to do efforts to handle problems they encounter, and finally they must keep the corporate communication connected to their strategy.
Personal examples
As a consumer, I am concern in my everyday life to promote or not social responsibility of enterprises by buying or not their products. I pay attention to the products I buy and if the company make charitable actions. For example, if I buy a bottle of water from Nestlé, the company will give a part of what it earns to African villages which seriously lack of water or help them to improve their sanitary conditions. Acting this way, Nestlé shows that it adapts its policy to the changing environment.
Another personal experience of mine with the changing business environment is the globalization of businesses. During my internship in a company which provides consulting services in information systems, I was in a team which had 5 persons in France and 5 others persons in Maurius. Thanks to the NTIC we were able to communicate as if we shared the same desk. It was the first time I realized how far the process of globalization was.
Additional resources
- The anti-globalization movement: what is “Culture jamming”?
Culture jamming is an intriguing form of political communication that has emerged in response to the commercial isolation of public life.
Center for Communication & Civic Engagement, (n.d.), Culture jamming, [www page], URL: http://depts.washington.edu/ccce/polcommcampaigns/CultureJamming.htm
- Nike Parody, an example of culture jamming.
A group of Vienna-based artists and activists opened up an information center on the historic Karlsplatz to “inform” the public about the renaming of the plaza into Nike Plaza and the construction of a gigantic red swoosh sculpture at the adjoining park.
Website: http://nikeground.com/
- An explanation of the term “Global Village”.
(n.d), Global village (Internet), Wikipedia, [www page],
